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Research directions

sek1Socio-political research

During considerable socio-political transformations in our country there is a high dynamics of social processes. The issues of perception by the general public one or another changes, understanding political policy of the country, assessment of activities of political and public figures and institutions become actual.

The Institute of Social Technologies has excellent reputation on the market of socio-political studies in Ukraine.

Our studies and analyses help in making strategic managerial decisions on wide range of political issues.

Besides, the company has large experience of sociological support for political campaigns and electoral consulting, and of conducting exit-polls.

 

 

 

sek2Research in a financial sector

A financial sector includes bank and non-bank financial institutions, credit companies, insurance companies, investment funds.

The most common/important types of research in the financial sector are the following:

  • U&A (Usage and Attitude)
  • Mystery Shopping
  • Mystery Calling
  • Ad-tests
  • Ad-campaign
  • Brand Study
  • CSS (Customer Satisfaction Studies)
  • Segmentation

 

 

sek3Research in an automobile sector

An automobile sector – includes both dealers, importers and vehicle service stations, leasing companies, service networks as well. For the research in the automobile sector the following types of study are used:

  • Ad-tests
  • Ad-campaign
  • Brand Study
  • CSS (Customer Satisfaction Studies)
  • Segmentation

 

 

 

 

sek4Reputation research

This direction is based on assessment both inside and outside reputation. We study:

  • Reputation of corporate brands
  • Reputation of product brands
  • СЕО reputation
  • Reputation of public, political figures

 

 

 

 

 

 

 

sek5Research of FMCG sector and Retail

Within studying of FMCG (Fast Moving Consumer Goods) and retail the most required are:

  • U&A (Usage and Attitude)
  • Evaluation of customer satisfaction of a company
  • Ad-tests
  • Ad-campaign
  • Clients segmentation
  • Evaluation of quality of clients services and its competitors
  • Price Studies
  • Mystery Shopping
  • Brand Study

 

 

sek6Mass media, advertising and PR studies

Any production spread with communication means, whatever it is an advertising message or other product, can be studied (analyzed) by means of the following tools:

  • Ad-tests
  • Ad-campaign

To assess potential advertising effect psychological projective methodologies are widely used.

 

 

 

 

 

sek7B2B markets of products and services

For В2В sector are used specific approaches for conducting studies and data collecting. But, by a study type they are similar to other sectors. For В2В the relevant are the following study types:

  • U&A (Usage and Attitude)
  • Segmentation
  • Ad-tests/effect
  • Desk Research
  • CSS (Customer Satisfaction Studies)

 

 

sek8Studies outside Ukraine

Ukrainian clients and foreign companies often have necessity of research outside Ukraine. Due to our partners’ networks and our own resources IST can conduct research in the following countries:

  • Poland
  • Czech Republic
  • Slovakia
  • Hungary
  • Romania
  • Georgia
  • Belarus
  • Russia
  • Kazakhstan